Bind On
The concept is simple, the process is complex; but the development of an onsert that affixes to the advertisment within any magazine, exactly on the same or adjoining page of your advertising. Image the possibilities and the format. This author has developed exactly that system, both the process and the Onsert. I call them Response Triggers, that affix and adjoin on page, before the signature is folded. Affixing is done at any printing press speed up to 3,000 feet per minute with extreme accuracy.
No longer does a magazine publisher have to go offline to include a response device for their advertisers. The revenue potentials are enormous and now can be delivered. The same page as the ad; no longer is it required that a bind in run between signatures of a magazine or publication. Right on the same page or adjoining page. The format can offer features and involvement for the reader. It triggers a response.
The triggers can be printed on paper, plastic, or foils; on material as light as 2 pt to as heavy as 9 pt. Thickness is only limited by what the magazine will accept for thickness. Adhered with a removalable adhesive, it doesn't tear its host page. The adhesive also allows the trigger to be place on most surfaces and moved around; just like a MMM Note.
The possibilities are endless!
Write me if you'd like more detail!
Rich Keefe
Article Source: http://EzineArticles.com/?expert=Richard_Keefe
http://EzineArticles.com/?Bind-On&id=293126